A Sh*t Idea…

A Sh*t Idea…

We came up with a delicious blend of coffee and all proceeds go to the Knuth Family Foundation, what could go wrong?

Well, it turns out that sometimes I have great ideas and then there are times where I have shit ideas. 
I thought this was a GREAT idea. Let’s get a local company to create a special blend, local high school kids to do the marketing and help sell the coffee! Fast forward to the short version. The HHS kids and I set a goal to sell 1000 bags of coffee and the Tuesday night yoga crew stayed one night to pre-label all the bags! We were ready to rally!

*Spoiler alert: This is where the idea goes off the rails.*

I thought that with Hartland High School’s support behind this project, selling 1000 bags of coffee should be NO PROBLEM! After all, we’ve done crazier things like raise over $10k in two weeks to provide Christmas for 350 kids! 

So, here we are, and we’ve sold about 200 bags of coffee. Only 800 to go! 
Here’s our options:

1) Have a bonfire and burn all the labeled bags,  eat the cost and chalk it up to a shit idea.
2) We RALLY and figure out how to go viral and sell 800 bags of coffee.
3) We scrap the coffee and come up with something to fill the bags and sell that product. Side note: The only other idea we’ve come up with is  coffee flavored shortbread cookies. 

It’s really not in my DNA to throw in the towel and I like a challenge. My Tuesday night yoga crew re-inflated my sails and said I should give it another go. So, here we are!

Delicious, fresh and locally roasted coffee.
100% of proceeds benefit Knuth Family Foundation

Buy a bag or 5 so I don’t have to resort to a bonfire. 

With Love and Gratitude,
Ashley Knuth 

More ways to give.

More ways to give.

Knuth Family Foundation has registered with Amazon Smile and Kroger Rewards, so a percent of your purchases are eligible for giving to our foundation. Simply register Knuth Family Foundation as your organization of choice! Read below how to enroll for both.

You shop. Amazon gives.

Make Knuth Family Foundation your Amazon Smile charity of choice!

Amazon donates 0.5% of the price of your eligible AmazonSmile purchases to the charitable organization of your choice.

AmazonSmile is the same Amazon you know. Same products, same prices, same service.

Support your charitable organization by starting your shopping at smile.amazon.com


Kroger Community Rewards Program:

To Use the Kroger Community Rewards Program visit http://www.kroger.com

Once logged into your Kroger account, search for Knuth Family Foundation either by name or CE148 and then click Enroll.

New users will need to create an account which requires some basic information, a valid email address and a rewards card.


photo from rawpixels.com on pexels